Strategy changes when you understand who you need to connect with.
Congresses / Symposia / Registrations
From knowledge to participation.
Marketing for congresses, symposia and workshops. We connect identity, websites, registration and communication with the community you want to reach.
04 / CLAVE MODEL
A specific challenge. Decisions with evidence.
We define what needs to change, what is worth testing and the evidence that will guide the next step.
01
Understand the challenge
Audience, objective and baseline. We investigate before prescribing.
Output: challenge map.
02
Prioritize the case
We choose an opportunity and a hypothesis based on impact, evidence and effort.
Output: prioritized case and success criteria.
03
Design and activate
We connect the services needed with owners, scope and timing.
Output: intervention and activation plan.
04
Evaluate and decide
We compare results with the baseline to refine, expand or rethink.
Output: findings and the next decision.
FIND YOUR STARTING POINT
Clave Test
5 questions · 1 minute
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Question 1 / 5Direction
An indicative self-assessment based on your answers.
READ. CREATE. ACTIVATE.CLAVE MARKETING DIGITAL
05 / THE PEOPLE BEHIND THE IDEA
Strategic thinking. Creative instinct.
We connect marketing, design and data. We get close to your business to understand it and build together.
Juan Sebastián TorresCEO · Strategic Director
July Estefany SeguraCo founder · Commercial Director
Luis TorresCo Founder · Creative Director
01 / CONNECTING A COMMUNITY.
A place to connect.
HE
DE
PA
ON
HEHematologyDEDermatologyPAPathologyONOncology
CASE STUDY / SCIENTIFIC COMMUNITY
Knowledge found its community.
1st Ibero-American Symposium on Cutaneous Lymphomas
Before: a community to bring together.
The initiative needed a shared space for cutaneous lymphoma specialists. The challenge was to build an identity and outreach that could connect this audience.
A highly specialized audience.
Different disciplines connected by one subject.
A first event that needed to become recognizable.
One identity. One destination. One invitation.
In partnership with Hemoproject, we connected the visual identity, website and outreach communications. A consistent journey from the first message to registration.
Visual identity and campaign assetsWebsite and registration journeyOutreach and digital communications
Clave’s scope: visual identity, website and outreach. Metrics documented in Clave’s case study.
BEFORE THE FIRST HELLO
No questions left hanging.
Can I hire you for a single service?
Yes. We can build a website, develop an identity, create a campaign or tackle a specific need. We define the scope together before we begin.
What do I receive from the strategy engagement?
A challenge map, a prioritized case with success criteria and an intervention plan with owners and metrics. Scope and outcome evaluation are defined around your needs and the available information.
Do you work on projects or monthly?
Both. Projects have a defined scope; monthly partnerships coordinate ongoing marketing and creative needs.
How do you define the budget?
Based on scope, complexity, deliverables and timing. The form’s budget ranges help us guide you; the proposal defines what’s included and separates advertising spend or licenses.